Strategy & Ops

SWOT Analysis

Categorize factors by internal/external and helpful/harmful. Rows are Origin (Internal, External); columns are Nature (Helpful, Harmful).

What the two axes are

Rows — Origin

  • Internal
  • External

Columns — Nature

  • Helpful
  • Harmful

And then pivot it

The same cards answer a different question when you swap the axes. Put Nature down the side and Origin across the top and the board re-sorts itself — nothing is duplicated, nothing is re-entered, and every card keeps both of its values.

How pivoting works

Start with SWOT Analysis

Create a free account and the board is waiting, facets and values already in place.

Frequently Asked Questions

Categorize factors by internal/external and helpful/harmful. Rows are Origin (Internal, External); columns are Nature (Helpful, Harmful).

Yes — that is the point of a two-axis board. Origin and Nature can trade places in one click, and the grid re-sorts without duplicating or re-entering anything.

Yes. Every template is free on every plan, including Free, which allows five boards per space.