Growth & Content

SEO Keyword Strategy

Map keywords by search intent and volume/difficulty. Rows are Intent (Informational, Navigational, Commercial, Transactional); columns are Difficulty (Low, Medium, High, Extreme).

What the two axes are

Rows — Intent

  • Informational
  • Navigational
  • Commercial
  • Transactional

Columns — Difficulty

  • Low
  • Medium
  • High
  • Extreme

And then pivot it

The same cards answer a different question when you swap the axes. Put Difficulty down the side and Intent across the top and the board re-sorts itself — nothing is duplicated, nothing is re-entered, and every card keeps both of its values.

How pivoting works

Start with SEO Keyword Strategy

Create a free account and the board is waiting, facets and values already in place.

Frequently Asked Questions

Map keywords by search intent and volume/difficulty. Rows are Intent (Informational, Navigational, Commercial, Transactional); columns are Difficulty (Low, Medium, High, Extreme).

Yes — that is the point of a two-axis board. Intent and Difficulty can trade places in one click, and the grid re-sorts without duplicating or re-entering anything.

Yes. Every template is free on every plan, including Free, which allows five boards per space.