Growth & Content

Campaign Manager

Track marketing assets by persona and production status. Rows are Target Persona (Decision Maker, End User, Influencer); columns are Status (Ideation, Drafting, Design, Approved, Live).

What the two axes are

Rows — Target Persona

  • Decision Maker
  • End User
  • Influencer

Columns — Status

  • Ideation
  • Drafting
  • Design
  • Approved
  • Live

And then pivot it

The same cards answer a different question when you swap the axes. Put Status down the side and Target Persona across the top and the board re-sorts itself — nothing is duplicated, nothing is re-entered, and every card keeps both of its values.

How pivoting works

Start with Campaign Manager

Create a free account and the board is waiting, facets and values already in place.

Frequently Asked Questions

Track marketing assets by persona and production status. Rows are Target Persona (Decision Maker, End User, Influencer); columns are Status (Ideation, Drafting, Design, Approved, Live).

Yes — that is the point of a two-axis board. Target Persona and Status can trade places in one click, and the grid re-sorts without duplicating or re-entering anything.

Yes. Every template is free on every plan, including Free, which allows five boards per space.